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Radis 2020 Thesis

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Publications in the MiPMap
Radis Christina (2020) The benefits of involvement in scientific networks for firms in the scientific instruments industry. Master's Thesis p70.

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Radis Christina (2020) Master's Thesis

Abstract: This master thesis examines benefits that can emerge for companies in the scientific instrument industry by being involved in scientific networks. In the light of the relational view from Dyer and Singh (1998) as well as social capital theory, network-based marketing and the special sociological characteristics of the scientific field, I analyze the case study of Oroboros Instruments GmbH (Oroboros), an Innsbruck based scientific instrument developer and supplier for High-Resolution-Respirometry (HRR). The mono-case study is constructed through expert interviews with company employees, material from the company website and PR materials as well as observational data. Analyzing the benefits, I focus on three scientific networks the company is deeply involved in. Through thematic analysis five themes were found and emerging benefits analyzed in detail before discussing the found benefits in relation to the theoretical framework. Benefits from network involvement can be using the network as a marketing strategy, knowledge gains, innovation potential, collaborations and resource gains.

β€’ Bioblast editor: Plangger M


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2020-03